DDC Doda inaugurated KISSAN MANDI at Doda to facilitate Direct Marketing
Publish Date : 16/07/2020
DODA, June 25:- Endeavoring to facilitate the Fruit & Vegetable growers in post-harvest handling the District Development Commissioner Doda, Dr. Sagar D. Doifode inaugurated KISSAN MANDI at Doda to facilitate DIRECT MARKETING today, established by the Department of Horticulture Planning and Marketing (J&K) in Co-Ordination with Agriculture Production Department Doda.
During the event, DDC Doda disclosed that the Project of Kissan Mandi established within Agriculture Complex at Doda will be a BOON for the growers of the area and its surrounding villages, thereby benefitting all Categories of farmers to sell out their produce directly to the buyers/ultimate consumers, yielding employment avenues to the stake holders and increase in their earnings. The mandi will also serve as a collection Centre where from the marketable surplus will be dispatched to major markets of Jammu, Udhampur and other market places.
Thanks to the Ministry of Agriculture ,Cooperatives GOI for launching such Project of Kissan Mandies aiming to facilitate even the marginal farmers by providing market at their door steps under DIRECT MARKETING focusing to ensure enhanced producers share in consumer rupee.
Special thanks to worthy Principal Secretary to Govt, Agriculture Production Department J&K Sh. Navin Choudhary (IAS) who prioritized such farmer – Oriented Projects and made it possible to establish that in the field. Special thanks to the Director Horticulture (P&M) Sh. Imam Din for his kind guidance and efforts, which helped to establish Kissan mandi and ultimately helping the growers of Fruit and Vegetables. Many thanks to Joint Director Horticulture (P&M) Sh. Digvijay Gupta for his time to time guidanc The Area Marketing Officer Doda –Kishtwar Sh. Ashwani Kumar acquainted the growers / farmers / stake holders as to how this Project will work and how it will benefit the farming Community for fetching remunerative returns on their produce. The Area Marketing Officer also thanked the Chief Agriculture Officer Doda Sh. Shahid Iqbal for providing a platform for Direct Marketing at Agriculture Complex Doda and for his Coordination. Also present on the Occasion were, Sh.Sunil Singh AGMO Doda, CHO Doda, Inderjit Singh and Jagdish Raj Marketing inspectors Doda, SDAO Thathri and other officers/Officials of Agriculture and allied Departments .
Officers & officials of Horticulture (P&M) also distributed the masks & sanitizers to the farmers who came to sell their produce.