*DDC inaugurates Kissan Mandi at Newly Constructed Rural Haat, Pranoo to facilitate Direct Marketing* _It will benefit all local farmers to sell out their produce directly to the buyers & consumers, ensuring employment avenues to the stake holders and will ensure increase in their earnings_ DDC

DODA, JUNE 29: 

Continuing it’s efforts to facilitate the Fruit and Vegetable growers in post-harvest handling in the district, the District Development Commissioner, Dr. Sagar D. Doifode, today inaugurated Kissan Mandi at Newly constructed Rural haat, in Pranoo panchayat to facilitate Direct Marketing in the district.

 

The Mandi has been established by the Department of Horticulture Planning and Marketing (J&K) in Co-Ordination with Agriculture Production Department Doda.

 

Speaking on the occasion, the DDC appreciated the RDD for constructing Rural Haat at Pranoo which will prove to be a employment generating asset in the area and also stated that this is the best example of the convergence scheme of Govt i.e CD panchayat and Mgnrega.

 

He also informed that this rural haat will be dedicated to the concerned panchayat,which will regularise its functioning on daily basis by charging minimum dues.

 

During the event, DDC informed that the Project of Kissan Mandi established at this Newly constructed Rural haat will prove to be a boon for farmers of the area and its surrounding villages. This will benefit all categories of farmers to sell out their produce directly to the buyers, the ultimate consumers, yielding employment avenues to the stake holders and will also ensures increase in their earnings. 

 

The Mandi will also serve fresh produce to the consumer’s and being at the road side location the buyer’s from Bhaderwah and Doda can also easily reach here and can buy the fresh fruits and vegetables which are locally produced in this area, DDC added.

 

Adding to this it will serve as collection Centre where from the marketable surplus will be dispatched to major markets of Jammu, Udhampur and other market places.

 

Meanwhile DDC also distributed registration certificates to the sellers and informed that every interested local farmer and from other parts of the district can registered themselves in the concerned department and can avail the facility easily.

 

Further, Area Marketing Officer Doda–Kishtwar, Ashwani Kumar, acquainted the farmers/stake holders with the importance and benefits of this project. He expressed gratitude to the DDC Doda, Dr Sagar D Doifode in providing a platform for Direct Marketing at  newly constructed Rural haat at Pranoo.

 

Later, Horticulture (P&M) department distributed masks and sanitizers among the farmers present there to sell their produce.

 

Also present on the occasion were ACD Doda Prem Singh Chib,CA0 Doda Shahid Iqbal, AGMO Doda Sunil Singh, CHO Doda Inderjit Singh and Jagdish Raj Marketing Inspectors Doda, SDAO Pranoo and other officers and officials of Agriculture and allied Departments