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One District One Product- ODOP

Area under commercial Floriculture- 2023-24 
          Area in Hectares
S.No District Ornamental Nurseries Aromatic Plant Cultivation Protected Cultivation (Poly house & Shade Net House) Total
1 Doda 20 ha (Small Lavender Nurseries) 20 ha (Lavender Plants area) nil 40ha

 

District Doda
Year Crop Area Production
2023-24 Lavender 20 Hac 1000 Kg (Essential Oil) & 07 MT Dry Flowers.
Lavender Nursery 150 Nos. Approx. 108 Lacs. Planting Material

 

 

Introduction:

One District One Product (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.

Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products. The finalized list is communicated to DPIIT by the relevant Department of States/UTs. All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.

Success Story of Sh. Bharat Bushan S/o Sh. Swami Raj R/O Village Lehrote, Tehsil Bhalla, District Doda

  1. Name and Address: Bharat Bushan S/o Sh. Swami Raj R/O Village Lehrote, Tehsil Bhalla, District Doda
  2. Introduction: Bharat Bushan is a native of village Lehrote which is approx. 2 km on foot from Khellani top. He is hard working and Progressive farmer who is cultivating Lavender crop on a large scale. Previously, he was cultivating traditional crops such as Maize, wheat, pulses and was getting lower production. His output was very less and was getting meager amount for his produce.
  3. Resources Possessed: He has approx. 10 kanals own land at Village Lehrote and also taken 30 kanals land on lease at Khellani Top, Druddu and Neota. Out of 40 kanals land, on 28 kanals he has planted Lavender and on 15 kanals land raised Lavender nurseries as on March 2023.
  4. Sources of Motivation: He started cultivation of Lavender in 2010 on 2 kanals area at Lehrote. Department of Floriculture provided Technical guidance as well as incentive for cultivation of Lavender in 2013-14 and then after he expanded more area for cultivation of Lavender. In 2018-19 Department of Floriculture motivated him to raise lavender planting material by means of establishment of Small Lavender nursery on 2 kanals area and for which incentive was also provided to him. Since 2018-19 to 2022-23 he has expanded area upto 15 kanals for development of small lavender nurseries at three places viz. Khellani top, Druddu and Neota.
  5. Technology and Innovation adopted: He has adopted the modern technology of for plantation of Lavender which includes quality planting material, intercultural operations from time to time, proper harvesting as well as extraction of Lavender essential oil as per technical guidance provided by the Department of Floriculture. He has also installed the 4 qtl capacity Lavender extraction unit at Khellani top which is also a source of income for him as he is charging Rs. 600 per litre for extraction of Lavender oil of other farmers. Department of Floriculture also provided technical knowhow to establish small lavender nursery which is a good source of income for him by selling good planting material to farmers at reasonable rates i.e Rs. 5/ plant.
  6. Achievements/Results: He started cultivation of lavender in 2010 and subsequently expanded his area under lavender plantation after getting good returns i.e 3-4 times more than traditional farming. He raised small lavender nursery in 2018-19 on 2 kanals area and expanded his area till March 2023 upto 15 kanals for raising lavender planting material after getting good returns.

Income from Lavender plantation:

Year

Area

Production

(Lavender essential oil)

Returns 

(Rs. 10,000/per kg oil)

2018-19

20 Kanals

10 kgs.

1,00,000

2019-20

24 Kanals

15 kgs.

1,50,000

2020-21

28 Kanals

20 kgs.

2,00,000

2021-22

28 kanals

30 Kgs

3,00,000

2022-23

32 Kanals

40 Kgs

4,00,000

 

       Income from Lavender Nursery:

Year

Area

Production

(Lavender Plants)

Returns 

(Rs. 5/per plant)

2018-19

2 Kanals

1,00,000 plants

5.0 lacs

2019-20

3 Kanals

1,50,000 plants

7.5 lacs

2020-21

5 Kanals

2,50,000 plants

12.5 lacs

2021-22

12 Kanals

6,00,000 plants

30.0 Lacs

2022-23

15 Kanals

Approx. 8-10 Lacs Plants

  1. Contributing factors for success of the enterprise:
  • He gets both family as well as Govt. support.
  • In Govt. support, he has been provided the technical know-how and incentives under Centrally Sponsored Schemes by the Department of Floriculture.
  • He has also attended Training and awareness programmes at renowned Agricultural universities outside Union Territory of J&K as well as within Union Territory of J&K for practical knowledge to adopt in his field efficiently.
  1. Awards/Recognitions received: He has interacted with Hon’ble Prime Minister of India in 2016 and apprised him about lavender plantation.
  • In 2020 he was awarded with Innovative farmer award in Kissan mela at IARI, New Delhi.
  • He has also got appreciation award for Progressive farmer at KVK and SKUAST Jammu.
  • Recently in September, 2021 he got appreciation award as progressive farmer at University Campus Bhaderwah by Hon’ble Union Minister Sh. Rameshwar Teli Ji.
  1. Importance for other farmers: He is inspiration for other farmers of his area. Near about 100 farmers of village adopted cultivation of Lavender after seeing his grand success. He has also provided employment to the women farmers of his area who are working in his field and lavender nurseries. Other farmers of District Doda, surrounding Districts as well as farmers of Uttrakhand state visiting his Lavender fields and Lavender nurseries for exposure visits. Recently in February 2021, he was invited to Mussorie, Uttrakhand for motivating farmers to adopt Lavender farming being lucrative business.
  2. Brief highlights of success:
  • Adoption of Lavender farming.
  • Good returns as compared to traditional crops etc.
  • Time to time guidance as well as incentive by Department of Floriculture.

lavender

Success Story of Sh. Kunj Lal S/o Sh. Jodh Ram R/O Village Gutassa, Tehsil Bhaderwah, District Doda

Name and Address: Sh. Kunj Lal S/o Sh. Jodh Ram R/O Village Gutassa, Tehsil Bhaderwah, District Doda

Introduction: Sh. Kunj Lal is a native of village Gutassa. He is hard working and Progressive farmer who is cultivating Lavender crop on a large scale. Previously, he was cultivating traditional crops such as Maize, pulses and was getting lower production. His output was very less and was getting meager amount for his produce.

Resources Possessed: He has approx. 20kanals own land at Village Gutassa and also taken 20 kanals land on lease at Gutassa, Druddu. Out of 40 kanals land, on 30 kanals he has planted Lavender and on 2 kanals land raised Lavender nurseries as on March 2023.

Sources of Motivation: He started cultivation of Lavender in 2010 on 2 kanals area at Lehrote. Department of Floriculture provided Technical guidance as well as incentive for cultivation of Lavender in 2013-14 and then after he expanded more area for cultivation of Lavender. In 2018-19 Department of Floriculture motivated him to raise lavender planting material by means of establishment of Small Lavender nursery on 2 kanals area and for which incentive was also provided to him.

Technology and Innovation adopted: He has adopted the modern technology of for plantation of Lavender which includes quality planting material, intercultural operations from time to time, proper harvesting as well as extraction of Lavender essential oil as per technical guidance provided by the Department of Floriculture. Department of Floriculture also provided technical knowhow to establish small lavender nursery which is a good source of income for him by selling good planting material to farmers at reasonable rates i.e Rs. 5/ plant.

Achievements/Results: He started cultivation of lavender in 2010 and subsequently expanded his area under lavender plantation after getting good returns i.e 3-4 times more than traditional farming. He raised small lavender nursery in 2018-19 on 2 kanals area for raising lavender planting material after getting good returns.  

Income from Lavender plantation:

Year

Area

Production

(Lavender essential oil)

Returns 

(Rs. 10,000/per kg oil)

2020-21

08 Kanals

16 kgs.

1,60,000

2021-22

22 kanals

40 Kgs

4,00,000

2022-23

30 Kanals

55 Kgs

5,50,000

 

Income from Lavender Nursery:

Year

Area

Production

(Lavender Plants)

Returns 

(Rs. 5/per plant)

2018-19

2 Kanals

1,00,000 plants

5.0 lacs

2019-20

3 Kanals

1,50,000 plants

7.5 lacs

2020-21

3 Kanals

1,50,000 plants

7.5 lacs

2021-22

3 Kanals

1,50,000 plants

7.5 lacs

2022-23

04 Kanals

Approx. 2.0 Lacs Plants to be raised in Nov. 2023

Contributing factors for success of the enterprise:

He gets both family as well as Govt. support.

In Govt. support, he has been provided the technical know-how and incentives under Centrally Sponsored Schemes by the Department of Floriculture.

He has also attended Training and awareness programmes at renowned Agricultural universities outside Union Territory of J&K as well as within Union Territory of J&K for practical knowledge to adopt in his field efficiently.

Awards/Recognitions received: He has also got appreciation award for Progressive farmer at KVK and SKUAST Jammu.

  • Recently in September, 2021 he got appreciation award as progressive farmer at University Campus Bhaderwah by Hon’ble Union Minister Sh. Rameshwar Teli Ji.

Importance for other farmers: He is inspiration for other farmers of his area. Near about 50 farmers of village adopted cultivation of Lavender after seeing his grand success. He has also provided employment to the women farmers of his area who are working in his field and lavender nurseries.

Brief highlights of success:

  1. Adoption of Lavender farming.
  2. Good returns as compared to traditional crops etc.
  3. Time to time guidance as well as incentive by Department of Floriculture.

LAVENDER

VI -Floriculture
Table No: 6.04 
Production of lavender oil and dry flowers (Commercial)-2023-24
S.No District Production of Flowers                                                                                                       Flower Products
Rose  (Lac Spikes) Lillium    (Lac Spikes) Carnation (Lac Spikes) Gerbera (Lac Spikes) Ornamental Nurseries                 (Lac Plant) Aromatic Oil (in ltrs) Value of Production (Rs. In lacs)
1 2 3 4 5 6 10 11 12
1 Doda nil nil nil nil 108  lacs. planting material in Lavender Nurseries @ Rs. 2.33- per cutting 1000 kg essential oil approx. @ Rs. 5000/- per Kg. & Dry flowers 7000 Kg @ Rs.700/- per kg  

Data provided by District Floriculture Officer.

 

                     Training imparted to growers registered under Floriculture-2023-24                   (In Nos)
S.No District Registered Growers  (2023-24) Active Growers Training imparted to growers
With in State Within District District level event/kissan mala Total
1 Doda 123 150 0 65 104 169

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    One can reach out to below mail/contact no. for any issues/enquiry

    1 IIIM -CSIR JAMMU SUPHLA GUPTA 9419184868
    2 Floriculture PAWAN KUMAR, AFO 9469165432